There is a growing pile of AI-generated content that all feels the same. The same captions, the same stock motion, the same hollow hook. We call it slop, and we talk about it like weather, as if it simply happens to us. It does not. Slop is a choice.
The choice is to optimize for the average
When you build on a model trained on the entire internet and ask it to make something, it returns the most probable version of that thing. The most probable version is, by definition, the least surprising. It is the average of everything anyone has ever posted. And the average has never once stopped a scroll.
The tools then made that average free. When a clip costs nothing to produce, people make a thousand of them and ship all thousand. Volume went up, quality went down, and the feed filled with content that technically exists and effectively does not.
The fix is not less AI. It is more specific AI.
A model that knows what works for your audience, specifically, will give you something they actually want to watch. The difference is not the technology. It is what you point the technology at. Aim it at everyone and you get content for no one. Aim it at a real audience and it starts to earn attention again.
That is the whole argument behind how we built FewCuts. AI should make the good stuff easier to make, not the forgettable stuff easier to flood. It should be a collaborator that raises the floor for people with something to say, not a machine that drowns them out. The only barrier to creating should be the idea itself. Everything else is friction, and slop is just friction wearing a new disguise.
That is a choice too. We made it on purpose.
missed scroll.